Visual attributes, including the logo, are very important to a brand. But you have to pay for the desire to see your brand name everywhere and everywhere. And it is not only the financial side of the issue that is important, but also the fact that the use of a large amount of paper and ink causes direct harm to the environment. To avoid this, the big brands have come up with a very simple way - they have simply reduced the amount of ink used to print the logo.
As you can see from the brands below, simplified logo designs still convey the “essence” of a particular company, but are cost-effective for the manufacturer and therefore less harmful to the environment.
McDonald's - 34.11% less ink
Apple - 22, 32% less ink
H&M - 22.96% less ink
Coca-Cola - 13.25% less ink
FedEx - 18, 19% Less Ink
Nike - 24, 33% less ink
Louis Vuitton - 21.06% less ink
Starbucks - 38.57% less ink
UPS - 10, 26% less ink
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