Why do models come to film festivals? The answer is very simple
Why do models come to film festivals? The answer is very simple
Anonim

The Cannes International Film Festival has recently ended. And we are more than sure that many, looking at photos from the main events of the festival, wondered what people who are very far from the world of cinema doing there: from models to athletes. And everything is very simple.

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Modern film festivals have long gone beyond film screenings; they are an excellent platform for advertising. These days, all the attention of the world media is riveted on these events, and brands do not miss the opportunity to advertise their products to such a large public for free.

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And the models are the best suited for this task.

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For example, Tatyana Navka is the Ambassador of the Chopard Jewelry House in Russia, and for this reason she could be seen among the guests of the main events of the festival.

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The same goes for other girls. Each of them represents a jewelry or design house.

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