The history of the creation of the most popular "brand" of the USSR
The history of the creation of the most popular "brand" of the USSR
Anonim

Each company tries to make the appearance of its product as memorable as possible so that it looks more impressive against the background of other products. But there is one product that is still produced unchanged. This, of course, is about condensed milk.

The label design developed a long time ago turned out to be so successful that many years after the fall of the USSR, it still remains one of the most famous and recognizable brands in the country and abroad.

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The author of the label became Iraida Fomina. Interestingly, she created several versions of the label, but it was the blue and white version that was approved.

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Did you know that the first condensed milk was made by the French confectioner Nicolas Apper in 1810. Years later, American entrepreneur Gail Borden became interested in this invention. In 1856 he patented the technology for the production of condensed milk.

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It is interesting that the popularity of condensed milk was brought by the Civil War in the United States, it was at this time that Borden supplied canned food for the army of the North. And in peacetime, condensed milk was considered baby food.

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How did the condensed milk get to Russia? The first, at first a rather modest plant for the production of condensed milk, appeared in our country in 1881 near Orenburg. The product was very fond of the Russians and very quickly many similar factories appeared throughout the country. A hundred years later, a certain GOST (2903-78) was even developed for condensed milk, according to which condensed milk is obtained to this day.

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