At the turn of the 19th and 20th centuries, in connection with the development of industrial activity, there is a special demand for advertising. And therefore, all prominent businessmen of the time turn to advertising posters for help in order to be able to compete with the more famous industrialists.
One of these interesting advertising moves is associated with the name of the Moscow merchant Nikolai Shustov. At that time he was engaged in cognac, but the market was so crowded with other types of this drink that Shustov went for a trick.
He found Moscow's pretty loafers and paid them to advertise his brandy. It was like this, a dressed-up dandy came to the restaurant, ordered the most expensive dishes and demanded Shustov's cognac. The surprised owners did not hear about such a drink, to which the young guy got angry and left the restaurant. After that, the owners of all prominent restaurants were forced to buy cognac.
But the son of a skilled merchant went even further. In 1912, at a reception with the emperor, he rushed to Nicholas II and presented him with branded cognac on a tray. And the surprised emperor tasted the brandy, and he liked the strong drink so much that he began to advertise it. After that, Shustov's sales soared that by 194 this brand controlled 30% of alcohol in Russia.
"The Empress's Bouquet"
The very talented French perfumer Henri Brocard was also a good businessman at the time. He not only came up with many interesting fragrances of perfumes that smelled all over St. Petersburg. But for the poor, he figured out a way to keep up. For the poor, Bocard came up with cheap soap and showers.
But he lacked fame, so he sent his perfume as a gift to Princess Maria Alexandrovna. She liked them so much that she began to advertise them. Subsequently, the perfume was imported into the Spanish court.
And the spirits poisoned to the princess began to be called "The Empress's Bouquet", which for a very long time were also known under the name "Red Moscow".
Einem Chocolate Factory
Renowned tycoon Ferdinand von Einem started out very modestly. In the 19th century, he opened a small confectionery shop in Moscow. And then, thanks to his resourcefulness, he became one of the richest chocolate magnates of the time. His original ads literally captivated everyone, and everyone was crazy about these sweets.
This man was also one of the pioneers of the chocolate vending machine. Dei could buy a piece of chocolate in them for 0, 1 ruble. The children were delighted with these machines.
And in the end, we will present the most famous at that time advertising posters.